Black Friday on big rugby brands
The big names in rugby can be found on this page of top rugby brands, at reduced prices during the Black Friday: adidas, Canterbury and Gilbert, Macron and Kappa, Le Coq Sportif and Force XV. Each has its own speciality, from balls to protective gear, national team jerseys to club kits, which helps you know which brand to turn to based on the equipment you need.
The top rugby brands, at reduced prices.
Gilbert, Canterbury, Force XV: the rugby specialists
Three brands have built their name entirely on rugby. Gilbert goes back to 1823, when shoemaker William Gilbert stitched the balls for Rugby School; it has provided the official ball for every World Cup since 1995. Canterbury, founded in 1904 in New Zealand, has dressed the All Blacks for over seventy-five years and remains a reference for protective gear. Force XV, a French brand, has made its mark in amateur clubs with its shoulder pads, ball bags and team kits.
Brands
The big brands for Black Friday are:
The Black Friday also features jerseys and shoes.
adidas, Le Coq Sportif, Macron, Kappa: the suppliers for teams and clubs
adidas has outfitted the France XV since 2024 and the All Blacks since 1999, while also providing footwear for forwards and backs with the Kakari and RS range. Le Coq Sportif, founded in 1882 in Aube, outfitted the Blues from 2018 to 2024 and has been dressing the Argentinian Pumas since 2024. Macron, an Italian brand, supplies Scotland, Wales and Italy, while Kappa, which originated in Turin, has had several Top 14 clubs among its partners, such as Stade Français and FC Grenoble.
Ball, protection or club kit: which brand for which equipment
The choice of brand often depends on the product. For a match or training ball, Gilbert remains the standard, with models suitable for every age. For protective gear, helmets and shoulder pads, Canterbury, Gilbert and Force XV offer World Rugby approved models, available in adult and child sizes. Selection jerseys depend on the kit supplier for each nation, while clubs renewing their kits look to ranges offered by Macron, Kappa or Force XV, available in various colours.
Other good deals
Outside of Black Friday, great deals can be found in good deals, clearance, sales. The new arrivals showcase the latest collections. The key events throughout the year follow a stable order: Black Friday at the end of autumn, the end-of-year festivities, the winter sales, the French Days in spring, then the summer sales and back-to-school season.
Frequently asked questions
Which brand makes the World Cup ball?
Gilbert, the official supplier for each edition since 1995. The match ball for the competition is often available in a supporter version, for playing in the garden or adding to a collection.
Where does the name Canterbury come from?
From the Canterbury region, on the South Island of New Zealand, where the brand was founded in 1904 in Christchurch. Its logo featuring three Cs recalls the Canterbury Clothing Company, its original name.
Which French brands should be chosen for rugby?
Le Coq Sportif, founded in 1882 in Romilly-sur-Seine, and Force XV, focusing on amateur clubs, are the two French brands in this selection. The former focuses on style, while the latter focuses on equipment and teamwear.
Which supplier outfits the France XV?
adidas, since September 2024, with a four-year contract. The brand with the three stripes succeeded Le Coq Sportif, which had dressed the Blues during the 2023 World Cup held in France.
How do you recognise an official jersey?
Check the badge of the federation or club, the logo of the supplier, and the inner label bearing the product reference. An official jersey should be purchased from an authorised retailer.
